The proposition that 10X is easier than 2X was so counterintuitive that I was immediately intrigued by what the speaker, Dr Benjamin Hardy, was saying in his Instagram channel. In his book with Dan Sullivan called “10X is Easier than 2X”, Dr Benjamin Hardy explained that – 2X is a linear process of increasing your quantity whereas 10X is a non-linear fundamental QUALITATIVE change in your Vision and Identity. It’s not about more, it’s about LESS. It’s a simplification and filtering system – that strips away 80% of your current life that is not serving your 10X goals and focusing on the 20% that is relevant and making an impact towards what you want to achieve. It is a process – a process of becoming a new person.
10X is the means, and FREEDOM is the end – the freedom of Time, Money, Relationship and Purpose.
2X is doubling what you are doing now, but you can’t 10X what you’re doing now. You essentially have to change who you are and how you’ve been doing things. Benjamin Hardy’s journey came at the moment of full commitment – the Point of No Return – where he shifted his identity and energy from avoiding what he feared to fully approaching what he wanted most. He said,
“Make your goal impossible then ask yourself how you can create these “unless” conditions to make the impossible, possible.”
He said that 10X goals are easier and less competitive, as we are out of the majority market of people pursuing 2X goals. We got to be thinking out-of-the-box, be creative and innovative, and be hyper-focus. We are not required to be 10X better as 10%-20% better or difference can produce 10X bigger results. And that’s the beauty of this concept! I absolutely love this visionary idea!!!